This will introduce you to the essence of our strategy, identity system including logo, color palette, typefaces, language and imagery, and explain how best to use them.
Understanding these guidelines is essential to building an unforgettable Danelec brand experience.
Flowguide Brand Guidelines
Some components in the design system cannot be altered, while others can be adapted according to their subject and application. Refer to the specific guidelines for each component and asset to ensure that you are using it correctly.
At an absolute minimum, it is always required to use the logo, colors and typography in a non-altered way.
Please take the time to read these guidelines, and check back occasionally to find updates, more examples, do's and dont's.
Danelec. Bridge the Gap
Origin to Destination.
Broker to Buyer.
A to B.
The triumph of human civilization lies in our ability to cover ever-larger distances. Shipping goods from East to West. From North to South.
Since the turn of the 20th century, maritime shipping has shaped the man-made world. It has changed our perception of time and space and profoundly enriched the way we live.
Goods that were once reserved for the chosen few are now vastly available to a growing global society.
But with global demand growing rapidly, it is now clear that the system that served our needs of the past won't scale to serve our needs of the future.
As the modern consumer demands zero-footprint, risk-free products and services, what's certain is that our industry needs to change.
Maritime digitalization holds the key to confronting the key challenges of sustainability, safety, and transparency within the industry.
However, if 30 years in the market have taught us one thing, it's that we won’t solve the evermore wicked challenges the industry is facing on our own.
Only by bringing people and cross-functional capabilities together can we gain the perspectives that will spur new solutions fit for the future.
So, we’ve been asking ourselves: what if we designed our technology to enable cross-platform collaboration and empower shipowners with an end-to-end solution?
That’s why we are bridging the legacy safety solutions from Danelec, with the market-leading Ship Performance solution from Kyma, and the powerful AI-based technology platform of Nautilus Labs.
Together, we are providing an agnostic and integrated platform serving anyone digitizing fleets within the maritime ecosystem.
Join us to bridge the gap between past practices and future solutions, enabling a more sustainable, safe, and transparent maritime industry.
